Welcome KEVIN.MURPHY+CODE, a new colour offering from KEVIN.MURPHY that launched at back-to-back education events in Sydney and Melbourne in March. The permanent colour draws from skincare technology, with sustainability, innovation and professional values that define this new modern offering.
“CODE is about high-performing colour that aligns with the core values of our company,” Kevin explained. “We recognised the need for products driven by innovative skincare in this space, so we created them. We believe that CODE represents a new level of advanced professional hair colour that goes beyond expectations”.
In Sydney, amidst canapes and drinks at the city’s famous Chin Chin venue, a myriad of high-profile hairdressers and colourists took to the stage. Kevin himself was joined by Kate Reid and Marie Cain to present four models on stage, adorned in 70s inspired disco and rockabilly fashion and glamour. The pair talked through the colour and styling of the looks, which ran the gamut from bold reds to more natural brunettes and the classic KEVIN.MURPHY beachy look in a versatile display of both commercial and editorial creativity. Effortless soft waves and texture, next to a trending bob and hair sewing were also some of the techniques on offer.
Then, KEVIN.MURPHY COLOR.MASTER Alexander Fuchs led a panel discussion with Marie, Brett Albury and Kristina Russell, all renowned colourists and salon leaders, to talk about the new hues.
“It lifts, deposits and adds shine, and it’s still really shimmery and sparkly whether you’re going light or dark, so I’m in love,” Marie shared.
“We’re getting phenomenal results,” Brett added. “It’s changed the way we approach a colour service. From a technical point of view, it’s so flexible the way colour can be intermixed together so it’s increased creativity. I love the ‘Specials’, the concentrates or boosters, and how they can be used by themselves for intense vibrancy, shine and clarity, but also how they can be mixed with all the other colours.”
The colour is powered by KM.LAMELLAR Technology for transformative, rich, long-lasting colour. This improves the delivery of dye for more precise, consistent and effective results. The colour also delivers up to 100 per cent grey coverage, up to four to five levels of lift and reliable results across all hair types and needs. The range also reports 100 per cent colour vibrancy, 150 per cent more event results, more shine and repair and increased colour durability.
Versatility is also paramount to the range, with 91 high-performing shades divided into four colour families for simple navigation. The colours range from natural, true-to-tone hues, to cool, neutralising colours, warm, luminous golds and then rich, vibrant options such as daring reds and other bold hues. Beyond these families, the range’s Special Colours allow total customisation of all CODE or BLONDE HIGH.LIFT SHADES for bright results. Then, the range’s Clear option is a dye-free formula designed to pastelise other CODE shades. Some CODE shades additionally contain the COLOUR.IGNITE Complex with a proprietary technology that enhances colour vibrancy, brightness and longevity.
Sustainability is vital to the range and KEVIN.MURPHY at large and, as such, CODE is 100 per cent vegan and created with Organic Argan oil certified by Ecocert. The range’s packaging is made with recycled materials, including the aluminium tube and plastic cap, while the outer box being made from 80 per cent recycled cardboard.
Finishing the event’s proceedings with information on the brand’s education, colour wheel technology and digital offerings, attendees across the country discovered the environmental, artistic and considered power of KEVIN.MURPHY+CODE, before taking to the media wall and the bar. Discover CODE in your salon repertoire.
For more information visit www.kevinmurphy.com.au
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