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KMS California Launch FREESHAPE 2-in-1 Styling + Finishing

Earlier this month, KMS California invited beauty media to witness their latest multi-tasking wonder product in action at a launch held at Hollywood & Vine in Surry Hills, Sydney.

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Goldwell Marketing Director Louise Chamberlain welcomed guests before introducing KMS Ambassador and seasoned fashion week backstage styling guru Jenny Kim to the stage to demonstrate the styling power of the brands newest product, FREESHAPE 2-in-1 styling + finishing.

The latest styling innovation from the brand’s heat styling range FREESHAPE, the styling and finishing spray is the ultimate heat-activated product for creating unlimited and long-lasting styles when using hot tools.

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KMS California Ambassador Jenny Kim demonstrating how to use the new FREESHAPE 2-in-1 styling + finishing spray.

Featuring a unique setting capability, FREESHAPE 2-in-1 styling + finishing is applied on dry hair before styling with hot tools to provide smooth styling, protection from heat, and soft and shiny results. After styling, the spray can be applied again to set the style for long-lasting results minus the crunch of a hairspray.

To demonstrate the product’s unique styling abilities, Jenny Kim wielded FREESHAPE 2-in-1 styling + finishing to create three different looks; short and sleek straight style, a voluminous out-style with masses of texture, and glossy and smooth, long bouncy curls.

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Taking the hassle out of using multiple products to create a stunning style, FREESHAPE 2-in-1 styling + finishing has simplified the styling process – not only for the stylist, but also for the client – creating glossy, protected and set styles from start to finish.

For more information about KMS California visit

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