Body Heat 2022 is the resort campaign shoot of renowned brand Hansen & Gretel, styled on set by KMS and hair director Adam Harant, Wild Life Hair SOGO Master Stylist.
The sunny campaign was shot at Alexandria’s Sun Studios, with a bright, feminine aesthetic that still has the requisite edge and a boyish accent. A sharp, uncomplicated aesthetic allows the looks to shine through.
“Hansen’s Resort collection Body Heat is an homage to the many women who are striking a balance between the fun and sophisticated through a series of exquisitely frescoed prints, tropical-hued silks and pops of floral jacquards,” said Ainsley Hansen, Founder and Creative Director of Hansen & Gretel.
“Attributing both style and substance, Body Heat echoes a purposeful air. Simmering up a hot girl’s summer with vintage florals, ombré stripes, pastel knits and luxe suiting, this tactile collection is an exploration of individuality,” she continued. “Glittering escapism ripples through Resort ‘22 where shape and fluidity exult the female form – celebrating a woman’s continued expression of Self.”
With a cast of fresh editorial faces including models Bambi, Bakhita and Zoe, Adam created four looks for the campaign. Look one was all about volume, and it’s no surprise the KMS ADDVOLUME Shampoo, Leave-In Conditioner and Styling Foam were hero products to strengthen, lift and condition the hair.
“This style required a directional blow-dry of the hair with a VARIS Smoothing Brush, blow-drying away from the face while making sure to keep the hair flat to the head. I worked in sections, applying KMS HAIRPLAY Liquid Wax to the roots of the hair using a VARIS boar bristle brush to comb thru from roots to mid lengths,” Adam said.
Look two used similar feature products for an editorial ponytail that stayed flat to the head. KMS HAIRSTAY Working Hair Spray was essential to finish with a wet look.
“I used KMS THERMASHAPE Straightening Creme working in the ponytail section and applying to the roots of the hair, then worked through with a VARIS Smoothing brush,” Adam explained. “I then tied the hair in a ponytail, separating into two sections and created two twists then looped each twist around the base of the ponytail, one after the other.”
“For the final styling touches, I carefully raked my fingers over the top of Bambi’s head to disturb some of the hair and softly pull out sections of the bun to create texture and volume,” he continued.
Look three was prepped with KMS MOISTREPAIR Shampoo and Conditioner for a balanced curl structure, enhanced in the style.
“For Zoe, I applied KMS HAIRPLAY Sea Salt Spray to wet hair and scrunch in. I then dried the hair with a diffuser attachment on the blow dryer. Once Zoe’s hair was 80 per cent dry, working in sections, I applied KMS CURLUP Perfecting Lotion to her individual curls and twisted with my fingers. This enhanced the curl formation and lessened the frizz. Any curls that were under performing, I used a curling tong. To achieve this look, I didn’t curl the whole strand, just sections to ensure it mimicked the natural texture of Zoe’s hair,” said Adam.
The final look was prepped with KMS MOISTREPAIR Cleansing Conditioner, styled with KMS MOISTREPAIR Hydrating Oil and KMS HAIRSTAY Molding Pomade and finished with KMS HAIRSTAY Firm Finishing Hairspray. The products maintained the finish of the cornrows, added moisture and shine and sculpted and laminated baby hairs and flyaways. The style is defined as a two-part looped knot.
Style, care and editorial femininity shine through for Hansen & Gretel, thanks to KMS.
For more information visit www.kmshair.com.au