Your salon (and with it, your clients) now has a big opportunity to help the world – thanks to La Biosthetique’s new philanthropic initiative. The haircare brand has joined with Médecins Sans Frontières (otherwise known as Doctors without Borders) for a charity run that turns your salon colour into good deeds.
So how does it work? The brand is donating a percentage of the cost of every colour tube used to MSF, which will then go to providing critical aid to people around the globe in dire need of help. The funds will go into preventing the spread of infectious diseases, giving food to the malnourished or providing aid to those in disaster zones. The charity works in almost 70 countries, acting as an unbiased organisation that helps everyone in need, regardless of their race, religion or political affiliation.
Your colour can go a long way – based on average colour usage, the numbers point to a big return in terms of aid. For example, one client’s colour equates to four malaria diagnostic kits donated, and each day an individual colourist will be donating the equivalent of two emergency nutrition packs. Every fortnight this should equate to one delivery kit for safe childbirth. Every La Biosthetique salon is immediately involved and helping the universe simply by stocking the brand’s colour.
The brand launched this initiative at a media breakfast in Sydney’s Centennial park, with ambassadors from both La Biosthetique and the charity speaking of the important new collaboration. MC Rob Aubin, CEO of La Biosthetique, outlined just how much this new enterprise will achieve from a brand standpoint, and introduced the suite of impressive guests.
Afterwards MSF epidemiologist Jennifer Duncombe showcased the other side of the coin, telling her heartbreaking stories of extended trip to Yemen, South Sudan and Northern Syria with details of the suffering, illness and poverty endured by those there. She also told of the incredible work MSF does to elevate these situations, including providing running water, medical attention, psychological care and even a children’s playground to alleviate some of the suffering. The stories were a strong reminder of why this is endeavour is so important, and put real faces to the tragedies MSF, and La Biosthetique, are helping to quell.
Brett McKinnon of the Murphy Gozzard Hair Community, and a Colour with Care ambassador, then took to the podium to describe the initiative from the all-important salon-perspective. Brett spoke about the importance of that titular ‘community’ to himself, his staff and his partner Brett Albury, in terms of their salon community and the greater community at large. The team showcase this ethos through sustainable practices (the salon’s waste if 95 per cent recycled), platforms where the team cuts hair for the homeless, community events that help the refugees, donating $40,000 to the Hagar Foundation, campaigns that showcase disenfranchised members of their community and the couple’s own foster care and adoption process of twelve year old Joey. Colour with Care was the next natural step in this philanthropic journey.
Make this initiative the next step in your salon cause, and imbue the world with a little more necessary colour.
For more information visit labiosthetique.com.au
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