This Thursday, July 2nd is the first nationwide label.men Day event – an excellent opportunity for salons and barbershops to host styling events and grow awareness of the fast-growing men’s industry, writes Chloe Falivene.
Clients who have an appointment with a participating label.m haircare stockist salon (including all Toni&Guy salons) will be gifted a full size label.men product compliments of label.m Professional Haircare to help recreate their new look at home.
“Men’s grooming is the fasting growing beauty segment. label.men day is an opportunity for salons and barbershops nationwide to host a dedicated men’s day within their salons, inviting male clientele to engage with the brand in salon and take home a piece of the label.men range,” says Kat Neylan, Brand Manager of label.m Professional Haircare.
label.m Professional Haircare pays homage to the modern male with the launch of the label.men product group, as well as being the official hair sponsor of London Fashion Week. The launch of label.men coincided with 10th anniversary of this partnership in May.
The label.men range offers seven classic barbering products designed for professional stylist use. High-quality ingredients such as tea tree, clove, sandalwood, and peppermint promise instant benefits for hair while achieving fuss-free, fashion-led styling.
Empowering clients, growing the industry, and a freebie – what’s not to love?
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