The Haircare Group are pioneering new education heights in 2021, with the Lakmé Academy and Virtual Education Program. This system includes the Academy studio class format as well as continued Live Virtual Education sessions, and the power of the brand’s education prowess was recently showcased in a live Lakmé Raw Co-Lab Look and Learn day, where sessions were held across the country on March 1, debuting an important series for the brand.

Hosted as a networking morning with local salon teams, the intimate education event allowed hairdressers to receive direct information, knowledge and inspiration from top-tier salon talents. These salon group educators, including Telleish Hair Studio in VIC, Hottes Hair Design in NSW, Moosh Hair Studio in QLD and Portabello Hair in SA, created style, cut and colour looks in live demo looks, while also offering their own unique insights on everything from social media tips and business intel.

Attendees were offered an open forum for questions and discussions over a provided champagne brunch, and educated on current commercial colour techniques and formulations. As this platform was presented in various locations across the country, the national brand family stayed connected through shared insights, growth and development.

Lakmé’s broader education offerings build on these opportunities for hairdressers to elevate their colour techniques, hairdressing skills and overall salon talents. The Lakmé Advanced Academy presents a Blank Canvas competition that allots the winners a $2000 travel voucher, valuable industry exposure and the chance to grow their portfolio and expand their career and salon profile. All entrants are able to learn from Industry-leading Lakmé Artists and network with their talented colour community.

The Lakmé Emerging Academy is another essential puzzle piece in this education sector. It has been created to fast track first and second-year apprentices, offering valuable insights and education to cover important floor time missed through the pandemic. This program will be held across three consecutive Mondays, and develops hairdressing necessities and foundational skills such as Salon Essentials, Colouring and Styling in a focused environment.

The versatile Lakmé 2021 Education program ticks all these diverse boxes in offering education across all levels of skills, and multiple platforms to develop the skills and careers of their salon community no matter location, schedule or experience level. The brand’s purpose is in making its salons feel valued and connected, with education as the essential core facet. Discover Lakmé Education 2021.

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