Larry King Haircare is launching into the Australian and New Zealand hair market, partnering with MCM Imports. The globally renowned line of products is the namesake brand of British hairdresser Larry King, beloved for their innovative and environmentally conscious formulas. The products will be available through online retailer Adore Beauty and at select salons from April 1.
“I feel that Australia and New Zealand really embrace new, niche beauty brands and concept brands, so this region is a great fit for us,” Larry King said. “Australians and New Zealanders take a keen interest in their beauty and haircare regimens, as well as clean beauty. Our sustainable ethos and clean, efficacious formulas will resonate with consumers looking for adaptable styling products that maintain their hair health, without compromising the earth.”
Larry has ties to Australia in the Aussie representation in his celebrity clientele, with stars such as Samara Weaving and Chris Hemsworth sitting in his chair. Our national market of effortlessly cool hair also suits the brand.
“What I love most about my clients here is that they always have really cool hairstyles, while embracing their hair health,” Larry said. “This encompasses the brand’s vision of maintaining all-round hair health while keeping effort to an absolute minimum. We have created a range of multi-tasking hair care heroes designed with the busy lives of my clientele in mind. From innovative shampoos and conditioners to transformative stylers and mists, each formula combines efficacy, innovation, and sustainability, while leaving you looking and smelling like you’ve just stepped out of a Larry King salon.”
Larry is well known for his session work and global ambassadorship with Dyson, and also owns award-winning salons extending from London’s South Kensington and Notting Hill, with a new Monaco location to debut soon. With celebrity clients such as Jared Leto, Cara Delivingne, Tom Holland, Gigi Hadid, Karlie Kloss and more, his global stature will be a welcome product addition to Australian shelves, harnessing Larry’s 25 years of experience in a multi-award winning career in hair to fill a gap in the product market.
The range is famous for its refillable ‘Wash Cycle’ shampoos, a universal conditioner titled Liquid Hairbrush and its minimal styling range, with the collection debuting in 2018 through iconic British retailers as a luxury product option. The trio of hero shampoos are in refillable bottles and made to be used together, as a cycle, mimicking skincare patterns. The Good Life, City Life and Social Life shampoos offer nourishment, hydration and strength, detoxifying and deep cleansing to treat the scalp and volume and shine, each finding their vital spot in one haircare routine, for different times of the week or various cleansing and finishing needs.
The exclusive styling range offers a feature satin finishing cream, velvet texture clay for 90s texture and second day body and a lightweight volumising hair mist, coated in a cooling scent of eucalyptus, rosemary, violet and liquid amber base.
The environmentally focused range adds to the refillable process by using glass and aluminium in packaging instead of plastic. Additionally, for every Wash Cycle product sold, a percentage is donated to reforestation projects via OneTreePlanted.
“The brand is very London-cool with a glossy, global feel,” shared Karina Parry, General Manager of MCM Imports. “As a high-profile editorial stylist, Larry’s worked with incredible photographers, celebrities, and models around the world, before opening two successful salons in London and launching a prestige product line. The quality, credibility, and sustainability messaging of the range is next-level. We know it will immediately strike a powerful chord with the Australian and New Zealand market. Larry King Haircare also slots beautifully into our established portfolio of luxe, clean beauty brands.”
Larry King Haircare will join other luxe product ranges such as ANTI, Christophe Robin and Ibiza Hair Tools Tools under the MCM Imports umbrella.
A little bit of eco-friendly British luxe on our shores – welcome Larry King Haircare to Australia and New Zealand.
For more information visit www.mcmbeauty.com