The L’Oréal Australia Professional Products Division has recently announced its newest home base, with the flagship Sydney Training Academy in Pyrmont newly designed and epitomising L’Oréal’s trademark luxury look. The training facility will service all six of the company’s premium brands – L’Oréal Professionnel, Redken 5th Avenue NYC, Kérastase, Shu Uemura Art Of Hair, Matrix and Pureology – training over 300 students a week through diverse education models, modern and high-grade facilities and flexible learning spaces.
The impressive space was designed by Technē Architecture + Interior Design, built to balance the academy’s complex practical requirements with an understated, millennial-driven design. Technē’s experience in hospitality design allowed them to create an aesthetic solution that didn’t compromise on taste or functionality.
“There are parallels between hospitality design and commercial design, and we were able to draw upon these similarities to meet the operational needs of L’Oréal Australia’s Professional Products Division,” said Technē senior associate and project leader Gabriella Gulacsi.
The space is comprised of concrete floors, white walls, a monochromatic palette and marble elements for an overall contemporary feel. Light timber, brass and bold teal accents define the main spaces and welcome area, while mirrors and marble shelves enhance the luxury finishes. The space is anchored by a large custom lighting installation inspired by sculptural hairpins, acting as the space’s focal meeting point.
Each room is built to accommodate hands-on training courses, digital education aspects and traditional teaching methods. The space will also be utilised for brand and media events.
“We are thrilled to unveil the new PPD Training Academy and support our dynamic industry with a space that propels exceptional learning and inspires boundless creativity,” shared L’Oréal Professional Products Division, General Manager, Arnaud Trevisani. “We wanted to create a destination training facility to enhance learning and pave exciting career paths, but also encourage socialisation and networking opportunities.”
The future of the education has never looked so luxe.
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