L’Oréal Professionnel has brought many innovations to Australia’s salons over the years, and the latest innovation from ‘the house of colour’ comes in the form of the Majirel High Lift blonde hair colour, writes Chloe Falivene.

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The ultimate in permanent high lift colour, the product is formulated to help you give your clients those always-trending ice blonde and creamy blonde shades. “The ice-blonde trend has been embraced by some of the world’s most admired style icons, including Emma Stone and Kim Kardashian,” said L’Oréal Professionnel artist Brett Albury.

This is all thanks to Icium+, a new iridescent colourant that reduces the yellow and red proportions to neutralise unwanted tones. The new formulation was developed and approved by more than 150 expert colourists.

LP Majirel High Lift Tube and Lavendar Swatch lr

Majirel has been on the market for more than 30 years, promising perfect coverage on any hair type, and conditioning and protecting the most sensitive hair. Enriched with Incell, a multi-dimensional lipid molecule, and Ionéne G, a patented conditioning molecule, these ingredients allow Majirel to protect the cuticle and the surface of the hair for radiant, uniform colour.

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Majirel High Lift now makes this technology available in five new shades, Ash, Ash+, Violet, Neutral, and Beige, allowing you to personalise each blonde colour you deliver. Or create an army of ice blonde Kim K clones. Whatever takes your fancy.

For more information visit www.lorealprofessionnel.com.au