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L’Oreal Professional Products for The Royal Botanic Runway 2014


On Thursday 30th January, a fashion-forward crowd gathered in Melbourne’s Royal Botanic Gardens for the 2014 Royal Botanic Runway Show, writes Ruth Cooper.

Lucas Dawson Photography

The event celebrated the talent of four leading Australian designers: Aurelio Costarella, Collette Dinnigan, Martin Grant and Akira Isogawa. As the Official Hair Partner, the L’Oréal Professional Products Division played an integral role in creating the looks.

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Each designer collaborated with a L’Oréal Professional Products Division brand and a leading hair director to create a hair look that perfectly complemented their collection. Backstage, the Hair Directors shared their inspiration behind the looks.

L’Oréal Professionnel for Aurelio Costarella

Styled by L’Oréal Professionnel Hair Director Jamie Furlan, the look for Aurelio Costarella involved a deep side part with hair pulled back into a twisted bun at the nape of the neck. The look was “very fashion forward without being too complex,” explained Furlan. “It’s very clean, classy and sophisticated.”

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Shu Uemura Art of Hair for Akira

Shu Uemura Art of Hair Hair Director Stavros Tavrou created a Japanese inspired look for Akira, mimicking origami folding techniques to create a traditional yet modern up-style. “I drew heavily on Japanese culture for inspiration,” said Tavrou. “The bun is a creative take on the sumo knot while the texture of the hair is very organic and free which gives a beautiful softness.”

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Redken 5th Avenue NYC for Collette Dinnigan

For Collette Dinnigan, Redken 5th Avenue NYC Hair Director Mark Thompson kept hair looking natural with a strong centre part and low braid, which was then twisted and folded into a low bun. The ethereal style was meant to be “a modern take on a Grecian goddess look with a little 70s inspiration,” said Thompson, while the key to the look was the “natural, wispy and soft texture.”

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Matrix for Martin Grant

The look for Martin Grant was created by Matrix Hair Director Andrea De Deugd, who gave the models a sleek “couture ponytail” with a strong centre part. The inspiration for the look came from Martin Grant himself who “wanted something that would complement all his designs,” according to De Deudg.

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Aside from celebrating Australian fashion, the Royal Botanic Runway also raised money for a drought-proof plan to protect the gardens.

For more information about the L’Oréal Professional Products Division visit www.loreal.com.au.

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