Welcome the esteemed L’Oréal Professionnel Education and Artist team into your home with their all new online education platform, containing a new digital suite of educational assets that can be accessed online and via social media.
The series will deliver daily educational pieces created by the Education team, plus weekly Instagram live takeovers as delivered by the Australian L’Oréal Professionnel Artists.
Chez Moi means ‘at my home’ or ‘at home with me’ in French, highlighting the platform’s virtual manner of contact in unprecedented times for the industry, for education and for the world. This acts as a form of growth and inspiration often sorely needed and looked to in 2020.
The videos will be released weekly on IGTV through @lorealproaus.education and some of the topics covered will include colour and retail education. L’Oréal Professionnel will be hosting live education classes for salons via ZOOM, to ensure salon owners and staff are given an opportunity to interact and ask questions with the content.
“We want to continue to give the utmost support to salons and provide a multitude of opportunities for education and learning,” said Sylvia Stewart, Head of Digital and Education at L’Oréal Professional Products Division Australia. “We know that the overall personal touch of these online interactions will bind our community together as one during these challenging times.”
L’Oréal Professionnel salons can access content and class schedules via the education platform www.education.lorealprofessionnel.com.au