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L’Oreal Professionnel Launch Serie Expert Absolut Repair Lipidium

L’Orèal Professionnel has released Sèrie Expert Absolut Repair Lipidium, an in-salon treatment and take-home range aimed to reconstruct damaged hair in order to improve shine, smoothness and movement. Packaged in gold and fronted by Hollywood’s leading lady Kirsten Dunst, the seven products are the picture of luxury, merged with modern technology researched by L’Orèal’s first class scientific department.

Kirsten Dunst for L'Oreal Professionnel Serie Expert ARL_HR (2)

Kirsten Dunst as the face of the range

Sèrie Expert Absolut Repair Lipidium caters to hair damage from chemicals, hundreds and thousands of brushing and styling sessions, ageing and other natural aggressors. The use of Lipidium Complex, comprised of Protective Lipids, Phyto-Kertain, Ceramide and Lactic Acid, strengthens and protects the hair fibres. The products have been constructed using skin care theory, inspired by the way we form barriers to protect and enrich our skin.

The in salon treatment follows from hair treatments currently circulating in Brazil, where treatment is locked into the hair fibres with a straightening iron for instantly visible results. The hair damage will be treated for each specific zone in terms of how damaged each area is.

L'Oreal Professionnel Serie Expert ARL Collection

The Sèrie Expert Absolut Repair Lipidium range

The range is comprised of seven products, including an instant resurfacing shampoo, conditioner and masque that reconstruct, nourish and smooth the hair. These products are amplified with the Primer Repair Lipidium, which is left on for five minutes between the shampoo and conditioner, and the Sealing Repair Lipidium, which is applied to damp hair and straightened for maximum effect, in order to reconstruct extremely damaged hair. The Nourishing Serum is a non-greasy formula which makes the hair softer and more manageable when applied to towel-dried hair and the Reconstructing and Protecting Blow-Dry Cream is a leave-in blow dry protectant, imbued with Lipidium Complex and Xylose to smooth the hair under heat and make the styling process easier.

Dunst was chosen as the ambassador for the combination of her natural beauty and unique style, which sees her renowned for her notorious blonde tresses alongside her roles in major feature films. “Absolut Repair Lipidium is an in-salon treatment that repairs your hair instantly,” she said. “Being an actress, I need this kind of hair care because I want luxurious hair after it’s been bleached and blow dried. This is the range of product that fixes it all.”

The Sèrie Expert Absolut Repair Lipidium range is available in select salons around Australia as of August 1st.

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