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L’Oreal Professionnel Partners with TPFF

Continuing a partnership that will now enter its sixth year, L’Oréal Professionnel has been announced as the official hair partner of the Telstra Perth Fashion Festival, which is taking place from the 17th to the 22nd of September. The week will fuse fashion and art in an array of exciting fashion and cultural events that showcase both established and emerging local designers.

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The brand will bring together its lauded session styling team, with stylists congregating from around the country. Celebrity stylist Brad Ngata, L’Oréal Professionnel’s Techni.ART Ambassador, will act as Creative Director for the show, leading a superb creative team made up of L’Oréal Professionnel Hair Directors, Tecni.ARTISTS and i-D Artists. Some of Western Australia’s most renowned salons, including Circles Of Subiaco, Maurice Meade, Reno’s Hair Care, Revampd, JT’s Hairstylists and Status Hair Boutique, will all be represented in the show’s agenda.

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Now in its sixteenth year, the Perth Fashion Festival will take place at Fashion Paramount, the State Reception Centre and Ascot Racecourse. Iconic designers such as Ae’lkemi, Alex Perry, Camilla, Empire Rose, Manning Cartell and Zhivago will show off their Spring Summer collections, whilst L’Oréal Professionnel previews this season’s hottest hair trends in era-inspired looks. Apart from dynamic runway shows, the event will also include styling workshops, fashion installations, exhibitions and retail collaborations.

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See the event’s official schedule below.

WEDNESDAY 17 SEPTEMBER
OPENING NIGHT – INTERNATIONAL RUNWAY: BEYOND IMAGINATION
Hair directed by Brad Ngata @ Brad Ngata Hair Direction

THURSDAY 18 SEPTEMBER
MYER FASHION LUNCH
Hair directed by Kerina Marlow @ JT’s Hairstylists

GROUP SHOW – FLANNEL
Hair directed by Jodie Brown @ Revampd
Fashion Paramount

FRIDAY 19 SEPTEMBER
RUTH TARVYDAS – GALVANISED
Hair directed by Melissa Cicirello & Alicia Perruzza @ Status Hair Boutique
Ascot Parades

SATURDAY 20 SEPTEMBER
CAMILLA – WA DESIGNER RUNWAY
Hair directed by Jessie Twamley & Alisa Mansen @ Maurice Meade
Fashion Paramount

SUNDAY 21 SEPTEMBER
FUTURE RUNWAY – WA DESIGNER INSTALLATION
Hair directed by Jessica Del Borrello & Jeanette Robinson @ Circles Of Subiaco
Fashion Paramount

MONDAY 22 SEPTEMBER
CLOSING NIGHT – ZHIVAGO
Hair directed by Connie Radici @ Reno’s Hair Care
Fashion Paramount

For more information and scheduling visit lorealprofessionnel.com.au and www.telstraperthfashionfestival.com.au

Campaign Credits:

Photographer SIMON LEKIAS
Fashion director MARK VASSALLO
Hair L’ORÉAL PROFESSIONNEL
Makeup M.A.C COSMETICS
Model CAITLIN LOMAX @ CHIC MANAGEMENT

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