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Luxury Insights: Cathay Pacific

Celebrating their 70th anniversary this year, Cathay Pacific are positioning themselves as the airline to beat for business and luxury travellers heading into 2017. Perks for savvy flyers include a redesigned first and business class lounge in Hong Kong — that offers free facials and massage in addition to the usual bars and dining options — and a luxurious inflight experience; think curated wine list, chef-designed menus and a flat-bed complete with comfy doonas and pillows, writes Tam Allenby.


Hong-Kong based Cathay Pacific Airways flies to nearly 200 destinations in Asia, North America, Europe, Africa and Australia, and thanks to its premium service and a fleet of more than 140 aircraft, has been named ‘World’s Best Airline’ four times — most recently in 2014. For every business traveller, the convenience of regular flights into and out of Hong Kong and a constantly evolving service menu, make it difficult to beat for Business Class travel.


In 2016, they continued to refine the overall travel experience for their passengers, including the introduction of the first of its new Airbus A350-900s that features a new business class and premium economy – one of the few airlines to offer a more affordable flying option, while maintaining some extra comforts and space.


The cabin of the new jet has been carefully designed to give flyers the best sleeping experience, the best entertainment, and more control over how they want to use their space — whether for work or relaxation. The A350 is also one of the quietest in its class and has an onboard Wi-Fi capacity. Research has found that a large proportion of Cathay flyers wish to stay connected to their businesses while in the air.

On all long-haul flights, passengers are treated to a regularly re-designed amenities kit, ensuring you arrive fresh-faced and rested no matter how long you spend in the air. Beauty tips while flying are also one of Cathay Pacific’s calling cards.


Cathay Pacific has also announced a number of food and drink updates that ensure you never again have to endure a disappointing airline meal. Partnering with Hyatt Hotels and Resorts, new menus and dishes designed by star chefs from the Grand Hyatt Hong Kong and five other Park Hyatt hotels are now on rotation. They have also collaborated with fine-dining establishment Mott 32 in Hong Kong, and the onboard menu now features some of their most popular dishes.

For first and business class travellers, the airline has also partnered with US celebrity chef Daniel Green, famous for his light and clean dining philosophy that emphasises high protein/low carb dishes, fresh salads, and ‘power drinks’ and smoothies. Adding to the luxury is the onboard wine list — curated by a panel of wine critics and judges — that is updated as often as four times a year.


On the ground, Cathay Pacific’s premium passengers can enjoy new look lounges at major stopovers and destinations. In Hong Kong, the first and Business Class lounge known as The Pier has been completely refurbished and redesigned by Studioilse, a London-based design studio. It is now home to a food hall, noodle bar, tea house, full service bar, relaxation room and lounge, and shower suites; first class passengers can also unwind with free facials and massage while waiting for their next flight or have the ability to book in on each journey.

So if you’re jetting off any time soon — for work or pleasure — put Cathay Pacific at the top of the list. And, as a salon owner, if you’re intrigued by luxury in any form, use Cathay as a reference for businesses that know how to fly that extra luxurious mile.

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