Next week, MAC Cosmetics will commence its expansion into Mecca Maxima, marking the merge of two of the country’s biggest beauty conglomerates. The union was announced this week, offering an extended distribution model and putting both brands even further into the spotlight.
“Mecca Maxima is the ultimate beauty playground for Australian beauty lovers, home to both established and independent, niche prestige beauty brands. We are excited to be bringing the colourful world of M·A·C to Mecca Maxima,” shared Jodie Matthews, Brand Manager, MAC Cosmetics, Australia.
Mecca Maxima will offer an edited range of MAC products, especially crafted to suit the needs of Mecca’s target audience, and also offer exclusive products and collections. To commemorate the occasion, MAC Cosmetics will be launching their new mascara Bold & Bad Lash exclusively at Mecca Maxima.
“We are thrilled to be introducing MAC Cosmetics to our MECCA Beauty Junkie customers, as it is the true icon when it comes to artistry, creativity, innovation and diversity. It’s a perfect fit for MECCA in so many ways,” said Marita Burke, Creative Director, MECCA Brands.
The brand will be available in 13 Mecca Maxima stores nationally (across six Australian states) and sold on their website – we’re imagining it as the Avengers of beauty, and we can’t to see what else is in store (pun intended).
For more information visit maccosmetics.com
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