Makeup artists, beauty-obsessed consumers and hairdressers looking to add other skills to your repertoire, take heed – school is in session.
A renewed education initiative, dynamic new app and varied product launches make this a big month for MAC Cosmetics, who affirm their strong standing in the makeup sphere. Beauty media arrived at the MAC Pro Store in Paddington to test out one of the new MAC Technique classes, courtesy of the brand’s senior artist Carol Mackie, and tried out all the features of the new mobile technology in the process.
The MAC Technique classes are educational seminars offered in store, where beauty customers are taught by certified MAC artists, under topics of makeup looks, techniques and trends, delineated by class type. The popular education program, where classes are available for just $120 that is redeemable on product, relaunched in April to Australia first globally, with the app as its focal point.
The app is being touted as the first of its kind, and is used in conjunction with the classes, giving clients the ability book classes in their area and search for the classes they want via the appropriate face charts. Once booked, the client is given a class code, which leads them to an interface where they can make comments, put products into a wish list and save the necessary images and videos during the session. This ensures the student can recreate the look away from the class, at home or in salon. The app also allows the user to share these techniques and looks across all social media platforms.
The agenda offers thirteen different technique focuses, ranging from basic to more complex. Beauty media experienced the Going Natural class, complementing two significant recent MAC product launches, the Studio Waterweight SPF 30 Foundation and the Brows Are It! Collection of pencils, gels, liners and more.
Catering to both consumers and seasoned makeup artists, the education program and complementary app outline five steps to success – download the app, find a suitable class, book your spot, learn and then share. Apparently elevating your makeup prowess is that easy – what are you waiting for?
For more information visit maccosmetics.com.au