While you were sleeping, the international L’Oréal Professionnel Style & Colour Trophy Awards took place and Australia’s very own Massimo Tirimacco did the nation extremely proud by taking home the global title!

Announced in Paris as part of the highly anticipated Run Le Hair Show, the result was streamed live. Massimo and his team and supporters waited for the announcement and then celebrated at his Zohair Salon in South Australia in the early hours of the morning. The competition continues to propel global talent and identify its leaders and innovators, with Massimo clearly at the forefront.

2021 saw the Style & colour Trophy platform go truly online with a fan vote component. Massimo was awarded the gold medal in the overall awards, while second place went to Kyle Lambert from Canada and third to Erica Keelen. The audience award was given to Irina Bykovskaya from Russia.

In this historic awards event, which began in 1954 and is the longest-running hair competition in the world, Australia’s accolades speak for themself. Massimo joins 2019 global winner Wendy Gunn from Brisbane in the winners’ circle, meaning Australia now has the last two consecutive global titles under our belts.

The 2021 iteration of the competition was centred on the aesthetic theme of French Balayage. Massimo competed with eight other national finalists selected from 29 countries of national victors, with the final round also seeing representatives from Canada, France, Hungary, Italy, Japan, Mexico, Russia and the United States.

L’Oréal Professionnel Style & Colour Trophy represents true hair stardom, putting hair artistry under a global microscope and heralding its winners on the international stage. Massimo winning is a huge achievement for himself, his salon and the Australian hair industry at large. Join us in wishing him a massive congratulations!