Cementing themselves as the new-age cool kids of hair, Matrix is introducing an all-new reality TV-esque challenge, to be streamed on YouTube. The #SoColourful Challenge pairs big-name hairdressers (think Steve Corthine from Australia, Constance Robbins from the USA and Mila Belova from Russia, each of them Matrix Design Team Members or Artistic Educators) with hair colour ‘virgins’, tasking them with competing to create the best hair colour transformation.

Hosted by Paul Falltrick, and judged by Matrix Global Business Ambassador & BRAVO Television Host & Personality Tabatha Coffey and Matrix Design Team Member Chrystoffer Benson, as well as counting your own online votes, the international battle is an entertaining look at salon life at its most extreme (and competitive).

Tabatha Coffey and Chrystoffer Benson

The challenge kicks off on October 13, and you can watch on YouTube and stay up to date via the Matrix Facebook page. Voting will then be open from October 13 to 26 on the Matrix Australia website, with the winner to be announced on October 27.

#SoColourful contestants

Think of it like The Voice, except hair related and so much better. We’ll be tuning in for secret tips and pure entertainment value – and cheering on Stevie while we’re there.

Watch the trailer below.

For more information visit matrixprofessional.com.au