Stepping into Macgraw felt something like stepping back in time – in a particularly wearable, modern way. That may sound like a contradiction, but as an array of models walked down the runway in high-necked dresses, royal reds and blues, heavy coats paired with tailored trousers and classic details like lace and ribbon, all to an eclectic soundtrack that played the Rolling Stones alongside Nicki Minaj, we could actually envision women walking the streets in Elizabethan-era frills.
Regal and sophisticated without being dated was the brief, and the all-new dream team of KEVIN.MURPHY and Edwards and Co (with Hair Direction by Byron Turnbull) perfectly captured that aesthetic with an alluring crown braid.
“I love working with Macgraw because the collection is always so beautiful – we wanted to create something royal and ethereal, something that would float down the runway and complement the garments, because the garments just have this movement to it,” Byron shared. “We wanted to work with the ‘royal-ness’ of what the Macgraw brand is, so we created a little flower crown with the hair, just to complement everything that’s girly and pretty. It’s something every girl wants to have.”
Hero products included KEVIN.MURPHY’s Session.Spray, Anti.Gravity and Doo.Over, and Byron lauded the new partnership, crediting the two industry forces’ similar energy and vision for the industry as connecting factors.
With the very regal nature of the garments, hair and show as a whole, we’ve tried very hard to avoid the words ‘queen’ and ‘slay’ in this article, but sometimes, the heart wants what it wants. We’re all in on this clash of classicism meets modernism, and the regal aesthetic that tied it all together.