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MBFWA 17: KMS X Alice McCall

Alice McCall at the aid of KMS kick-started proceedings on Day Two of Mercedes Benz Fashion Week Australia (MBFWA), and what an introduction to femme for the summer ahead. Smokey ostrich feathers, sleeves ruching and hems to the sky a story of privilege, long nights and streetwise panache. Arguably one of the designer’s strongest collections to date, Bon Bon brings rock chick attitude to 1940s couture – wealthy waywardness we all want in on.

Fashion week veteran Alan White was at the hair directive helm, delivering his own surfer-chic signature to the message of the season ‘individual knows best.’

“It’s cool but beautiful. Individuality, simplicity, moisture and each girl’s hair is different,” begins Alan.

“So we’re using a range of KMS products – from gloss, shape, hold and curl, we need every finish and texture capability. There are a lot of girls with masses of hair, so in some cases we’re working to contain the hair but in a natural way.”

Not for the beauty before him however. A perfectly primed cloud of brunette curl floating just above the shoulder and with a brow-skimming fringe, Alan called on KMS Add Volume Texture Cream to bring the canvas to the fore, avoiding the blow-dryer in preference of beauty as natured intended.

“This isn’t about over-cooking the hair, hairdressers need to learn to step away a little bit and this perspective is translating to the salon, stylists are getting used to the idea.”

“A lot of people who aren’t experienced at shows have been over-doing the hair, taking it past its natural-ness, and it’s now about paring it back. And that’s a learning curve for hairdressers, learning that what the hair wants to do on its own is a beautiful thing, so let it, because that’s ‘now’ – this is modern hair,” says Alan.

He nails it every time.

For more information visit kmshair.com

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