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MBFWA 17: Redken X Roopa Pommaraju

Enter the Box at Carriageworks to the overwhelming scent of incense, the sounds of classic Indian songs and a long yellow carpet draped down the middle of the space. We’re setting the scene for Roopa Pommaraju, an all-encompassing runway showed made to reach all the senses, and a colourful, cultural fashion-focused treat, where healthy, beautiful (and fittingly Indian-inspired) hair thrived.

That healthy hair brief was courtesy of Mercedes Benz Fashion Week Australia hair partners Redken, and Hair Director Paloma Rose Garcia of Oscar Oscar Paddington.

“The hair look for Roopa Pommaraju is so beautiful, it’s not overdone, it’s beautiful, healthy and shiny,” Paloma revealed before the show. “There’s an amazing oriental theme through the clothing so we’ve done a really soft bend through the hair and added a few little plaits but the most important thing for me today is to make the hair look really beautiful. There’s a big Indian influence and I looked at Indian hair, which is so gorgeous, thick, lustrous and high shine, so I wanted that to carry throughout the hair.”

The sights, sounds and scents of India at Roopa Pemmaraju. Hair by @redkenaustralia and @paloma_oscaroscarpaddo #MBFWA

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Hero products in creating this lustrous hair look included the brand’s Pillow Proof Prep Primer, used to style the hair during blow drying, and Forceful 23 Hairspray, which held the wave and movement during tonging.

With a simple, healthy hair look complementing the show, the garments were given room to shine – prizing a bold colour palette dominated by pink, orange and yellow, shiny sequins, knitted details, ornamental embroidery, silk fabrics and strong floral fabrics, all in dresses, skirts and top and pant combinations that showed off an original, detailed and hand-sewn aesthetic.

With sight, smell and sound accounted for, you’d be forgiven for believing you had just been immersed in a Bollywood film, where glamour and wearability stood side by side.

For more information visit redken.com.au

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