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MBFWA: ghd for Christopher Esber SS14/15

Emulating the 1940s and 50 women at sea, ghd hair director Alan White created a strong yet soft, gently waved style for Christopher Esber’s SS14/15 nautical-inspired collection.


Keeping with the designs of Christopher’s feminine and sheer silhouettes, Alan created a look that effortlessly lifted and flowed freely as the models walked down the runway, as though their hair was caught by the sea air.


“The look is based on the idea of working women or the sea circa 1940s and 50s when they worked on the ships and on the sea. Christopher’s collection is very nautical – it’s very structured and quite sailor-esque, and we wanted to add something simple and breezy. The movement of the hair is soft, the centre part is strong, and the fact that the hair come down in front of one eye gives us a feeling that the women are ‘over-worked’, while still being beautiful hair.”

Working effortless volume and bounce to the hair, Alan credited ghd’s total volume foam and eclipse styler for adding body and smoothing the style.


“The hero products for this look are definitely the total volume foam and the ghd eclipse for putting the wave in the hair and going over the top of the look to take out frizz.”


1. Prep damp hair by applying ghd root lift spray to the roots and ghd total volume foam to mid lengths and ends. Comb through using ghd detangling comb for even distribution.

2. Blow dry the product into the hair using the ghd air and direct the roots using a ghd oval dressing brush for a big volume blow dry.

3. Create a defined center part using a ghd tail comb.

4. Take vertical sections of hair and using ghd air and a ghd ceramic radial brush, blow dry in towards the face, creating a bend through the mid lengths and straight ends.

5. For a stronger set look, emphasise the bend using ghd eclipse.

6. Finish using ghd final shine spray and ghd smooth and finish serum for extra shine and hold.

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