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MBFWA: ghd for Desert Designs SS14/15

The Desert Design models were scruffy, hip and appeared to have wandered in off the desert. ghd hair director Jayne Wild was all in black, polished. Seeing what they create together puts any dispute to the alignment aside, writes Bridie Larby.

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Jane’s technical precision and the ability to not only take on, but build a designer’s vision makes you feel like you’ve wandered into something special, always.

Desert Designs SS14/15 Collection Together, Towards the Water was the combination of three ancient Aboriginal stories from the Dreamtime. A sensory overload ensued.

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A darkened runway scattered with large crystals. The models emerge. Wild. The prints  heavily influenced by Aboriginal art. Led by Samantha Harris,  models walk slowly, rhythmically. The hair is not uniform. Nor the models.

“While the brief called for reverse braids, the inspiration behind this was the girls  really (designers Jedda-Daisy Culley and Caroline Wells), the girls are very visual in what they want. So it was easy for us. We went with  monofiber hair to create a fatter braid. It’s hard to get the exact colour match so we went completely opposite.”

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“Jedda and Caroline requested height at the front, so we’ve got different thickness of hair and  texture in order to make as much height as we can,” advised Jayne.

“Some will be braided to the nape of the neck (with finer hair), then set and fuzzed out. And the thicker hair will be braided right to the tips – there’s a variation. The boys are having a slight reverse braid here and there. So it’s just a nice individual look which, I believe, will go with the collection,” explained Jayne.

The hero product was ghd Volumizing Foam, and Jane used it from the roots, drying it into the hair to give it a bit of grit.

How would you wear it aside from a lengthy festival of sorts? And who is this nomadic gypsy? Oh easy, says Jane “She’s a strong, tough street girl but she’s beautiful. The men, the same. So they’ve got that lovely texture within the hair, they’re not afraid to have a bit of a braid. You know, they’re out there. They are a little bit bohemian, they’re very hipster. Very hipster, that’s what we like, translating this across to the customer is great because it will last, they can even sleep in these braids!”

GET THE LOOK

1. Apply ghd total volume foam to freshly washed hair, this gives the hair body, texture and volume to work with.
2. Use a ghd air hair dryer and a ghd paddle brush to blow dry hair in vertical sections.
3. Using a ghd tail comb, create a centre part.
4. Taking two pieces of hair at the front of each section, add in coloured hair piece to the root by tying a knot in the front of the hair.
5. To create the reverse braid, split section into three then start adding side sections as in ‘classic’ corn row braiding, so that the braid sits at the top, until the ends of the hair are all braided.
6. Repeat on second section.
7. To finish, spray ghd final fix hairspray into the hair to hold and using ghd smooth and finish serum, smooth down any fly aways.

For more information about ghd visit www.ghdhair.com/au/

 

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