Every artist has their muse who embodies the power to inspire, transform and reinvent their style. Global haircare brand Redken 5th Avenue NYC are proud to announce their new styling muse – musician and model, Sky Ferreira.
Redken’s new styling muse, Sky Ferreira
“Sky is the perfect choice for Redken,” said Shane Wolf, Redken Worldwide General Manager. “She has an incredible spirit and a style all her own. She has a story to tell, and she’s not afraid to tell it.”
“Sky embodies the energy of every New Yorker. NYC is a dynamic place where people come to reinvent themselves and share their story with the world,” said Leslie Marino, General Manager, Redken US.
Sky’s signature blonde hair and ever-evolving style inspire clients and hairstylists alike to transform their look and express themselves through hair and fashion.
Born in Los Angeles, Sky got her musical start on MySpace and built her fan base through social media, catching the attention of the music industry. With a career born in the digital age, Sky’s music and artistic endeavours have been shared with a wide audience of followers. In October she released her highly anticipated album, Night Time, My Time.
No stranger to the front row at Fashion Week, Sky has a flair for fashion and has appeared in the pages of various fashion bibles including American, French and British Vogue, W, Interview, Dazed and Confused and more.
She’s worked with top fashion photographers including Mario Testino, Inez and Vinoodh, Mario Sorrenti, Ellen von Unwerth and Terry Richardson, who shot the video for Sky’s single “Red Lips.”
Sky’s following on social media gives her a direct connection to her fans and lets them experience her hair and fashion transformations firsthand. As Redken’s new styling muse, she’ll make her debut with images by famed fashion photographer Matt Irwin, shot on-location in NYC, plus a social media campaign that gives viewers a glimpse into Sky’s multi-faceted life.
For more information about Redken 5th Avenue NYC visit www.redken.com.au or call 1300 650 170.
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