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Meet the New ghd Straightener

We think it’s no coincidence that the launch of the new ghd styler coincides with International Hairstylists Appreciation Day – after all, there’s nothing that excites us quite like a new ghd. Meet the new ghd platinum, and think of it as a collective present from the illustrious styling brand to the rest of the industry.

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The ghd platinum in black

The ghd platinum offers two particularly enticing draw cards, safety and efficiency. Technology designed for enhanced heat safety takes the guilt out of styling, while the ability to achieve premier results in just one stroke make the process easier than ever.

The new tool utilises ghd’s exclusive tri-zone technology, as well a unique patented wishbone hinge that allows for perfect plate alignment, and wider plates that quicken styling as well.

Scientists from the ghd Research and Development facility in Cambridge have identified optimal styling temperatures for thermal styling. The ghd platinum is able to maintain this temperature through the brand’s trizone technology, which uses three sensors in each plate to consistently maintain this heat across the plate during styling. It ensures no sudden surge or drop in temperature, which can be detrimental to hair health and results.

“Extensive research and testing has been invested into the development of ghd platinum at our Cambridge Research & Development facility,” confirmed Dr Tim Moore, Chief Technology Officer at ghd’s Research and Development Facility in Cambridge, UK. “Independent Princeton University test results showcase that ghd platinum is the only styler that actually achieves ultimate styling results and healthier, stronger and shinier hair.”

Additional features include a heat resistant plate guard for protection after styling, sleep mode, which ensures the ghd switches off after going unused for 30 minutes, and a sleek ergonomic design. The styler is available in both matte black and white.

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The ghd platinum in white

“The days of having to compromise are over, with the introduction of new ghd platinum,” enthused Lino Sinni, ghd Managing Director of Australia and New Zealand. “Intelligent tri-zone technology means that women no longer have to make a choice between the style and health of their hair – ghd platinum is truly an all-in-one solution. With our continued focus on innovation, new and improved features and revolutionary technology, ghd is dedicated to creating products so that women can have it all.”

It’s like all our birthdays, Christmases, Mother’s Days and, yes, International Hairstylists Appreciation Days have come at once.

Excuse us while we celebrate.

For more information visit www.ghdhair.com/au

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