Fresh off his historic win of last year’s title of Southern Hairdresser of the Year at the British Hairdressing Awards, milk_shake UK ambassador Andrew Smith’s latest editorial offering honours the 2025 Pantone Colour of the Year – Mocha Mousse.
Andrew made history at the 2024 British Hairdressing Awards, taking home the title of Southern Hairdresser of the Year. By securing a win in the title three different times, in 2019, 2022 and 2024, Andrew has entered the British Hairdressing Awards Hall of Fame, highlighting his global impact as only the fifth hairdresser in the award’s 40-year history to reach Hall of Fame status for this Southern category.



Continuing that impact, Andrew has released his latest editorial collection, titled Mocha Mousse, reflecting the 2025 Pantone Colour of the Year of the same name. Andrew fascination with adapting each year’s official hue is an annual tradition, extending back to past years’ tones such as his dreamy take on 2024’s Peach Fuzz and creative conception of 2023’s Viva Magenta.
For Mocha Mousse, Andrew used the milk_shake Smoothie demi permanent range, with technology such as Warm Brunette Coloured Whipped Cream making the formulas sound certifiably delicious, which is fitting for the milk_shake brand.
“I totally welcome these uber versatile tones as I feel they are achievable for the majority,” Andrew shared. “I love the richness which has an elegant warming affect that connects well to nature with an earthy feel.”
“This is just like with our coffee drinks, we can add more cream to subdue the strength or we can add more chocolate for a warmer more vibrant flavour. I see ‘mocha mousse’ being everywhere this year and once again milk_shake had predicted this trend with their launch of mocha tones within their portfolio recently.”
With Andrew’s creative hair supported by photography from Richard Miles and makeup by Louise Lerego, welcome a collection that will both inspire and energise you.
For more information visit www.milkshakehairproducts.com.au
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