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Moroccanoil Blends Cultures at PFW

Clashing cultural trends into salon-ready styles, Moroccanoil created modern twists on classic looks for Barbara Bui and Christophe Lemaire at Paris Fashion Week. Wet textures and asymmetrical hairlines made the styles runway standouts.

For a Barbara Bui collection entitled Gipsy Rock, Moroccanoil styled a glamorous rock chick that tied together the collection’s diverse cultural influences, including European biker culture, nomadic India and drapery inspired by a Buddhist aesthetic.


“The hairstyle has to represent Barbara Bui’s woman: Rock, chic and cool,” said lead Hair Stylist Damien Boissinot. “I opted for a double texture: wet effect near the face and dry hair at the back of the head, moving, with a serrated headband to separate the two effects.”

1970s actress Carole Bouquet inspired the look for Christophe Lemaire’s Spring Summer collection. Hair designer Delphine Courteille created a style described as ‘wet glam chic’, with a wet effect and asymmetrical hairline to complement the collection’s celebration of freedom and movement, formalised by a colour palette consisting of whites, blacks, blues and bold pops of red.


Get the look for Barabara Bui:

First, apply Moroccanoil Volumizing Mousse on all the hair to give some texture and provide a great foundation for styling.

Next, quickly brush and use Moroccanoil Luminous Hairspray Medium to create a messy look that locks in place.

Follow with Moroccanoil Luminous Hairspray Medium and Moroccanoil Glimmer Shine in order to get a beautiful wet look. Make sure to add quite a bit of product to achieve this style.

Finish with Moroccanoil Molding Cream, the contrast in texture is ideal to bring a mate effect to the overall look.


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