Moroccanoil continues to show its commitment to creativity, education and the professional hair sphere at large, announcing the launch of their new Professional Online Education platform. The platform will provide practical, tailored education to hairdressers in a virtual setting.
“The stylist community has been a key contributor to the success of Moroccanoil from the very beginning,” shared Moroccanoil Co-founder Carmen Tal. “During this time, when attending in-person Moroccanoil Academy workshops is more difficult, this online forum allows us to further our commitment to the stylist community by providing them with new forms of elevated education. We are proud to launch this additional platform and expand the reach of Moroccanoil Education, continuing to inspire the next generation of professional stylists.”
The platform works on a monthly or annual subscription basis, with a rolling catalogue of online education content that includes two new artistry classes per month, one new business class a month, a digital workbook, discounts for the brand’s Academy and Livestream Summits, hosted quarterly with general admission and VIP tickets available, and surprise video classes from global educators. Annual subscribers will also receive a gift big of Moroccanoil haircare and styling products valued at over $200. In addition to the subscription, à la carte classes will be offered with a per session fee.
“As we navigate these times alongside our professional stylist family, I am thrilled to see the Moroccanoil commitment to our community come to life through the launch of Moroccanoil Professionals Online Education,” said Moroccanoil Vice President of Global Education Robert Ham. “These new offerings provide customised levels of engagement and specialised learning capabilities through the Moroccanoil Academy, as well as comprehensive and programmatic curriculum in the field, both in-person and online, strong trade partnerships, and a significant digital presence. We are thrilled to continue honouring our partnership with the professional community through the launch of this program.”
The brand’s digital and social channels have received impressive growth this year, with the professional Instagram community at more 56,000 followers and use of the professional website up by 65 per cent. Moroccanoil digital content has offered live sessions across platforms and education sessions of every topic, which will be further advanced by this new dedicated platform.
All courses offered by the Moroccanoil Professionals Online Education platform will be led by members of the Moroccanoil Global Education Team, such as Moroccanoil Artistic Director Kevin Hughes and Moroccanoil Global Creative Ambassador Antonio Corral Calero. The team will teach techniques ranging from textured bobs to split-level cuts, merchandising, and business strategies.
The new subscription program launched last week so hairdressers can already register online, as the brand seeks to help hairdressers adjust to an increasingly digital landscape, while also safely reopening their international New York Academy towards the end of 2020.
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For more information visit www.moroccanoilprofessionals.com