Moroccanoil have introduced an innovative new scalp care collection of products and tools to cleanse, treat and condition the scalp. The range was launched to beauty media as the brand’s Global Creative Director, Antonio Corral Calero, and Global Ambassador, Richi Grisillo, treated guests to individual appointments to experience the range personally.

Argan Oil, which is rich in tocopherols (Vitamin E), essential fatty acids, and antioxidants, remains the hero component of the brand and collection, helping to nourish the hair and scalp. Beyond that, a Botanical Therapy Blend serves to relieve discomfort, protect the scalp and promote an optimal scalp environment for hair growth.

“Moroccanoil’s Scalp Care Collection isn’t only for those who are experiencing scalp issues, but also for individuals who want to use it as a preventative tool,” said Moroccanoil Co-founder, Carmen Tal. “We listened to our consumers’ scalp concerns and formulated the Scalp Care Collection to address the problems that come along with an itchy, tight, oily or dry scalp. We are excited to introduce products that can work to nourish and purify their scalp, which creates an environment for the hair to grow.”

The collection builds on the existing Moroccanoil Dry Scalp Treatment and Oily Scalp products, which are now housed in the collection. These pre-shampoo treatments soothe dry, flaky and itchy scalps or purify and rebalance oily scalps, respectively, with ingredients such as Argan Oil, Aalicylic Acid and a Biotin Peptide Complex working to nourish, exfoliate and promote scalp stimulation. Both products are packaged in recyclable glass. 

Adding to these tools, a new full range of scalp-focused products are imbued with the Botanical Therapy Blend of Swertia Japonica Extract, which is a natural herb traditionally used in Ayurvedic and Tibetan folk medicine, Fumaria Extract, which is a herb that is traditionally used in medicinal tea in Asia and is rich in purified glycans, and potent Bioactive Antioxidants derived from a natural blend of herbs. These components brighten, soothe and protect the scalp and hair from oxidative stress and the effects of sunlight, pollution, and chlorine

A hero launch is the Purifying Scrub, which is formulated with Argan Shell Powder to gently exfoliate and reduce visible flakes, oils, dead skin cells and buildup for a softer and smoother scalp, while still maintaining a lightweight, airy feel. Packaging is made with 87 per cent post-consumer recycled plastic to aid the environment. Consumer tests show drastic, instant improvement in scalp build up and improved scalp condition.

Next, the dermatologist-approved Moroccanoil Revitalizing Scalp Tonic acts as a fast-absorbing and lightweight daily leave-in treatment to support thicker and fuller hair, in a weightless spray that strengthens strands over time. Hair is made less prone to falling out, while balance and hydration allows hair to grow. Majorana Leaf Extract, which is a herb that is grown along the Mediterranean coast in North Africa and West Asia, helps create a healthy and balanced environment for optimal hair growth, with antioxidant properties that enhance scalp moisturisation and calm and soothe the scalp. Additionally, Japanese Plum Leaf Extract protects the scalp. Consumers report fuller looking hair and reduced shedding up to 97 per cent. Packaging is made with recyclable glass.

Lastly, the range’s Scalp Balancing Shampoo and Conditioner combine to provide daily relief, softness, calm and balance for the scalp. Components such as Salicylic Acid, a gentle exfoliant with anti-bacterial properties, Niacinamide, otherwise known as Vitamin B3, and Japanese Cherry Blossom, which is rich in flavonoids and glycosides, serve to reduce flakes, oil buildup, redness and discomfort. Consumers note extreme clinical improvement in scalp hydration, while the formula refreshes the hair and scalp, in packaging made from 85 per cent post-consumer recycled plastics. 

The full range is crafted with a new scalp-optimised fragrance built from natural oils, including an aromatherapeutic blend of lavender, tea tree, and bergamot, contributing to the luxury, spa-like experience achievable with the range.

For more information visit www.thehaircaregroup.com

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