Moroccanoil made an exciting foray into the dry texture category last week with an elegant event at Circular’s Quay Opera Residences Display suite.
The new Texture collection was directed on live models with Moroccanoil’s International Education Manager Violet Sainsbury showcasing to attendees what Moroccannoil’s strongest styling stable is all about.
“It’s a really exciting launch for Moroccanoil – traditionally all of our products are about shine but this range is all about creating dry texture without the dry feeling of many texture products,” she said. “Like all Moroccanoil products, hair health is paramount.”
Three looks were worked through from a more street relevant take on the Oscars red carpet to adding texture to your everyday routine, guests left with a variety of real-hair inspiration.
The looks championed the three new texture products – a Texture Clay, Dry Texture Spray and Beach Wave Mousse. The Texture Clay acts as a unisex styler that defines and sculpts hair and includes a matte finish, the Dry Texture Spray can be used as both foundation for the hair and a finishing spray, and the Beach Wave Mousse is non-dehydrating and sea salt free to provide tousled texture.
Argan oil acts as a hero ingredient across the new portfolio of products, while styling polymers, nourishing wheat proteins and shea butter feature to provide elements of moisture, grit, heat protection and definition.
With majestic views across the Harbour Bridge and Circular Quay guests relaxed in a marble-clad all-white aesthetic, ideally linked to the Moroccanoil aesthetic of simple, elegant beauty. With the apartment layout on sale for a cool $27 million – setting the bar high comes naturally to a brand that continues to evolve while their cult products including Original Oil Treatment and Hydrating Shampoo and Conditioner continue to be top sellers.
For more information visit moroccanoil.com
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