Last month, haircare brand muk hosted an array of AFL players for a charitable cause. The brand and the players created the initiative to help both male and female young people from the Ladder program, who have experienced or are at risk of homelessness, treating the youths to a full hairdressing service, and having the AFL players drop in as an additional feature of the day.
“We recruited volunteer hairdressers and stylists from across the muk network to provide a full suite of services to young people from the Ladder program,” shared muk co-founder Scott Reynolds. “When we reached out to them and told them about the great work Ladder do in supporting young people in need, they wanted to do whatever they could to help out.”
The hair team consisted of Clive Allwright of Our Place salon, Anthony Staltari of Barbery, Adrian Panayiotis and Chloe McGrath of Delilah Hair Studio, Amanda Mustafa of Meatro and muk’s own Judi Seeley. The AFL players who attended were Essendon’s Orazio Fantasia and David Zaharakis, Sam Wright and Mason Wood of North Melbourne and AFLW Collingwood player Britt Bonnici. Ladder is the AFL’s official charity, and every player donates $25 for every senior match they play, contributing $217,000 a year. Players also act as mentors, advocates and on-going volunteers for the program.
Ladder aims to provide support to the 105,000 homeless people in Australia, over half of which are under 25. These young people can experience homelessness largely due to domestic violence, family breakdowns and housing crises. Ladder offers programs and special opportunities for these young people to overcome these obstacles and reach their full potential, creating an environment where they can thrive. As such, participants who were selected to attend this special event were given the opportunity as a reward for reaching their goals.
In addition to these treats provided for the attendees, Scott hosted an inspirational talk where he shared his business knowledge with the group and told how he has overcome the challenges and adversity he has faced in his professional life, with the ultimate message being to work hard and follow your dreams.
“With the right support these young people can be whatever they want to be,” said Ladder CEO Elisabeth Tuckey. “Having corporate partners such as muk haircare provide opportunities and share their knowledge with the group is so important for these young people’s development.”
For more information visit mukhair.com
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