muk Haircare have unveiled the latest faces of their brand in a new campaign of images that debuts the same iconic muk but reborn. The collection of images are seeped in effortless, understated luxury.
Shot in 2021 and held across various lockdowns until this launch, the campaign has finally been showcased this year, ushering in a big 2022 and a rebirth for muk Haircare that also includes a repack of their haircare range and new professional launches.
“We are so thrilled with the result, which has enabled us to reimagine the muk Haircare brand and image and promote it on a national and global scale. This new innovative and creative direction will follow through all brand elements into the future. We are so excited to share what we have,” said CEO and Co-Founder Janelle Reynolds says of the new campaign.
The inspiration for the shoot was in high fashion references such as Zara, Chloe and Gucci, as photographed in female and male images that dually focus on natural texture, curls, slightly undone and wearable hair, and transformative styles, long and short hair, and everything from street style to polished looks, respectively. The collection highlights the brand’s future vision, as summed up in adaptative, natural, wearable hair, with a touch of understated luxury. muk Haircare hopes to achieve transformative styles in its products and tools, and this fittingly transformative campaign leads the way on this ethos.
Discover and celebrate an all-new muk.
For more information visit www.mukhair.com