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Myer SS15 Fashion Launch Parade by Kevin Murphy

Myer’s highly anticipated Fashion Launch Parade for this season was held at Carriageworks on the 7th of August. 270 fashion looks by Myer’s group of leading Australian and International designers were showcased to a VIP crowd, with a show led by Jennifer Hawkins, the face of Myer. The hair styling by KEVIN.MURPHY, equal parts graffiti and classic Hollywood, was a stand out feature.

Lucas Dawson Photography

Jennifer Hawkins closes the show

Kris Smith, Kate Peck and Nicole Trunfio also walked the runway amongst a bevy of models who had their hair styled by Kevin Murphy himself in a look dually inspired by 40s elegance and pop art. The looks complemented the show’s underwater aesthetic, coloured in pastel pinks, purples, blues and greens and styled with a literal wave that was reminiscent of both the ocean and Katherine Hepburn. Daring and bold, the look showed Murphy’s versatility, opting for vibrant colours and clashing aesthetic eras for one of the country’s most prominent commercial stores.

Kevin Murphy styling Kris Smith (2)

Kevin Murphy styles Kris Smith backstage

Hawkins also chose to go bright, with her curly blonde locks dip dyed in pink. Peck debuted a new hairdo, with her short pixie crop dyed a pastel peach hue. The makeup by Napoleon Perdis, inspired by Scandinavian mermaids and finished with glitter and warm, sun kissed colours, was subtle enough to allow the hair to play with colour, whilst still adding its own bit of magic.

Lucas Dawson Photography

Bold hair colours complemented the trendy, modern swimwear

“We wanted the look to be whimsical and romantic. Soft pastels and colour is really the trend of the season, but we wanted the look to be classic still, so the style of the hair has notes of the 1940s,” said Murphy.

Backstage colour (2)

Kate Peck and other models show off their vibrant hair backstage

Making its own statement alongside some of the world’s boldest designers, Kevin Murphy interpreted the colourful, underwater aesthetic of Myer SS15 in his own creative way.

Lucas Dawson Photography

Kate Peck leads the runway with her peach pixie cut

For our look preview and a how-to see www.styleicons.com.au/2014/07/31/kevin-murphy-for-myer-ss-15

For more information on KEVIN.MURPHY visit www.kevinmurphy.com.au

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