Top Menu


#mydentity Colour Range Launches in Australia

Viral hair colour sensation (almost 2 million YouTube subscribers cement that status) Guy Tang has launched a bold colour range – and the products are now being officially distributed in Australia. Circulated through Haircare Australia, the range called #mydentity is specifically formulated by Guy, offering signature shades that allow colourists to truly experiment with vivid colour.

“I created #mydentity because I wanted to customise colours that we all dream of – colours that are missing from today’s hair colour,” Guy said. “I wanted to create a line that brings back the fun and excitement in our industry, but most of all, I want to create a community that empowers our #Hairbestie family, and enables all of us to find our #mydentity. Because when you know who you are, you have the courage to do anything you dream of. #Hairbesties, together we will change the industry. Let’s evolve together.”

The range is comprised of pre-blended signature shades, which allows hairdressers to create a wealth of popular colour trends, with Advanced VibraRiche technology to enrich the vibrancy of the colour, ensuring hair will have double the shine. Break-through Miru-Style X-HP technology ensures extreme heat protection, while Guy’s signature lavender fragrance is imbued in all the products. The colours are also formulated with an exclusive keratin and argan seed oil blend, for maximum colour retention and vibrancy, as well as improving the integrity of the hair.

In terms of colour, the extensive range is diverse and customisable, ranging from icy tones to deep, bold hues, all achieved through Guy’s own incomparable experience and creativity. Beyond the products, #mydentity is a fully-fledged online community, with inspiration, education and collaboration all available on the web.

Now that it’s made it’s way to Australia, you too can join the movement and unleash bold colour at its most artistic level.

For more information visit

Click here for Styleicons|TV.

, , , , , ,