Hair Festival Wonderland 2025 took the year’s always highly anticipated party up several notches, taking place off-site at Campbell’s Stores, at The Rocks, Sydney, with an unparalleled view of the Sydney Opera House and the theme of Mystique draping the event in black and gold, from the outfits to the styling and beyond.
1,000 attendees entered the venue to experience a range of versatile zones and spaces. Event sponsors Rogue Beauty, Oribe, Angel Extensions and CPR created a range of enticing activations and photo experiences, with in-theme flowers, candles and styling against grid-worthy photo walls, a photo cage against the view, gold framing and glitzy chandeliers. D PLUS D Events created the immersive styling for Wonderland.
“Wonderland 2025 had such a good vibe – the Mystique theme was the ideal, elegant style for the hairdressing industry, and we loved seeing the everyone’s enthusiasm for another Wonderland party,” said Renita Collins, Events and Marketing Director for the Intermedia Group. “We’re always so impressed at how engaged the hair industry is with evert facet of Hair Festival and the energy at Wonderland once again did not disappoint. We can’t wait to see everyone on the dancefloor again next year.”
Oribe presented unique photo opportunities against branded lights, gold backdrops and giant golden orbs, also with products on display. The brand launched their new Gold Lust Restorative Night Crème amidst the fitting theme. The brand also sponsored a highlight photo bed, where attendees piled on together and for the next – and better – iteration of the photobooth.
“Wonderland was amazing, there were multiple rooms and vibes, each with their own styling stations and gold backgrounds, matching the black and gold theme, it was such a good way to launch a product,” said Daniel Sauer of Rogue Beauty. “It’s all about building community, we all have one thing in common and that’s that we want to make great hair.”
For the real partyers, the dancefloor was electric. Music thanks to The Collective Sound, with a DJ and band, played a collection of modern and retro hits under disco balls and all night long. Guests enjoyed drinks and a range of canapes and experienced roving entertainment in the form of gold-adorned dancers thanks to Luxe Entertainment. A 360 degree Spin Pod, thanks to Angel Extensions, was another hit.
“Wonderland was wonderful, we had our whole team there. There was one installation that I liked especially, where you could get in bed with your favourites,” shared hair salon leader Jules Tognini. “It was unreal, the band was amazing, the dancefloor was probably the best thing there. It was good to see people there last night and then see them again at the Education Session this morning, which is unbelievable.”
Championing the sense of fun, frivolity and family that comprises the hairdressing community, Wonderland 2025 was an ethereal evening to catch up with our industry’s very best.
For more information visit www.hairfestival.com.au
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