NAK Hair invited media and influencers to celebrate the bold new chapter of their Signature haircare and pay tribute to the 22 year-long journey to becoming one of Australia’s favourite haircare brands. A sophisticated and intimate soiree with free-flowing cocktails welcomed a bold and elevated new era for NAK, writes Cameron Pine.
Redfern’s newest hotspot, the Lottie Rooftop restaurant, was the perfect position for the NAK Hair Signature re-launch. With a burgundy and pink hue throughout the venue, the brand’s bold new packaging was reflected at every turn. Feeling on-brand, cute, stylish and quaint all at the same time, guests felt as if they were part of NAK’s new aesthetic brainstorm as the new frontier in haircare.
An all-weather Mexican meets Mezcaleria, Lottie is a lush and moody venue – bringing the perfect lighting and vibes to celebrate a night of a Signature brand that is one of NAK’s oldest in their range. With a distinct celebratory dusty pink palette, lush plants and marble accents, you can see why NAK chose the venue to bring out the fun vibe of its biggest haircare launch in years.
The new NAK Signature collection has been elevated from the inside out – with refreshed, salon-ready packaging that pops on retail shelves and premium formulations designed to impress. While the new look feels modern, stylish, and shelf-worthy, the essence of NAK Signature remains unchanged: approachable, professional haircare made for real results. For salons, this means greater client appeal, stronger retail conversations, and a brand you’re proud to champion. For beauty influencers and consumers, it’s a brand they love to share and show-off in their bathroom.
“Thank you so much for joining us. I’m so grateful to have you all with us to celebrate this milestone for NAK Hair and our NAK Signature brand. For those who don’t know about our brand, we were founded 22 years ago by industry experts and I can proudly say we are the number one Australian haircare brand in Australia,” said NAK Chief Marketing Officer, Hannah Cash.
“We wanted to invite you to step into a new era with us with the upgrade of our oldest brand, the NAK Signature range. We’ve upgraded all of the packaging but also, most importantly, supercharged our formula with Peptides and Ectoins. We’ve moved into the skinification of hair and really upgraded our formulas to be those everyday essentials that you feel most beautiful when you get ready everyday. We are all about that product you can’t live without and sharing this new era with you today is so important to us.”
At the heart of the NAK Signature collection is the most advanced formulation yet. Powered by hair-loving ingredients of Signature Peptides and Ectoin Barrier Boosters, each product is expertly designed to defend against the harsh Australian climate while delivering salon-quality results. These upgrades are more than just science-backed – they’re performance-proven, ensuring stylists and clients experience stronger, shinier, healthier hair, every time – making them a clear Australian favourite. Not only this, the packaging is completely new and unique to the NAK brand in haircare.
Building on the new era, NAK introduced two innovative additions to the long-loved Signature lineup. The Blowout Smooth Mist is a new prep spray for heat protection and long-lasting frizz control, while the Styling Polish is a lightweight styler and finisher that smooths, adds shine, and defines with ease.
“This new Signature energy is effortlessly cool, totally confident and ahead of the curve,” Hannah said. “What’s most exciting is that every part of this rebrand – from formulas to visuals – was formed from feedback. Our community told us what mattered most, and we delivered. NAK Signature is now even more aligned with what today’s client and stylist wants; modern, results-driven, and made to be seen. Celebrating this with media and influencers who have helped shape our brand and its future is a key part of our commitment to maintaining our position as Australia’s favourite professional haircare.”
With guests from mainstream media and news, to beauty, make up and wellness influencers, NAK Hair’s position remains strong, even attracting the likes of Jaye Edwards of EdwardsAndCo who was confidently impressed with the new range and formulas. This was all backed by a strong presence from the NAK team from education to sales, showing their commitment to ensuring there are more eyes than ever on this burgeoning brand than ever.
For more information visit www.nakhair.com
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