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New Face of Wella Professionals Announced

Wella Professionals are reaffirming their status as a bona fide global style influencer, with actress and social media star Sophie Turner announced as the brand’s new Global Ambassador. Sophie boasts close to 5 million Instagram followers and acting credits including famous redhead Jean Grey in X-Men and Sansa Stark in Game of Thrones. Her role in Wella Professionals will champion the discovery of every consumer’s ‘true colour’ through the power of transformation.

“I’m honoured to be named the face of Wella Professionals, an iconic beauty brand that encourages women like me to be bold in their choices,” Sophie said. “Working with them is a great creative collaboration because it gives life to my on-screen characters and allows me to express my personality off-screen, as well.”

Sophie will appear in the brand’s youthful global summer autumn campaigns, created with Wella Professionals Global Artists Sonya Dove and Christian Wood. Sophie has also worn a myriad of Wella Professionals signature styles at red carpet events throughout 2017, and will continue to show off these styles at celebrity events. Addtionally, Sophie will help the brand launch new product innovations through multi-faceted public relation campaigns and appear in global marketing, print, in-store, social media and digital advertising. In short, prepare to see her face, and hair colour, everywhere.

“We are thrilled to announce Sophie as Wella Professionals Global Ambassador,” said Laura Simpson, Chief Marketing Officer Coty Professional Beauty. “She’s an exceptionally talented artist who represents a generation of women who like to express themselves by wearing premium-looking, sophisticated hair colour. Exceptional hair colour results are only possible in the salon and using the best products and services, something which Wella Professionals proudly offers Sophie, as well as millions of women and men around the world.”

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