We’re still happily holding on to fond memories of Cosmoprof Asia 2016, where INSTYLE travelled to Hong Kong in November for a crash course in the culture, beauty and innovation the Expo had to offer. Now the 2017 iteration of the event is around the corner, and a host of new features make attending more tantalising than ever.
The event will return with the ‘One Fair Two Venues’ concept that debuted last year, hosting the four day show at both AsiaWorld-Expo near Hong Kong airport and at the Hong Kong Convention & Exhibition Centre in November. Last year broke many attendance records with 76,818 visitors from 129 countries, an increase of 21 per cent from the previous year. It also housed 2,698 exhibitors from 49, over 98,000 sqm of space.
Updated features to this successful structure for 2017 will include a rebranding of the AsiaWorld Expo portion of the event to Cosmopack Asia, which complements Cosmoprof’s international branding and highlights the focus on packaging for that part of the event.
Companies across the entire spectrum of the cosmetic supply chain, from raw materials and ingredients to contract manufacturing and private label, machinery, primary and secondary packaging, will be represented. A specific spotlight on lab equipment, ingredients, fragrances and formulations will be given its focus at the all-new Ingredients & Lab zone. A Print & Label section, dedicated to these titular concepts and decorative packaging, will also be introduced to the event, as well as new marketing strategies, innovative technologies and a headline show about the manufacturing process of cosmetic powder.
“With the development of Cosmopack Asia, we aim to reinforce the brand identity of the entire supply chain and create new business opportunities for our customers,” shared Enrico Zannini, Director of Cosmoprof Worldwide.
Across town at the HKCEC, exhibitors will show off finished products, painting the obvious transition from manufacturing to end result between the venues. Products will range from hair salon to cosmetics, the natural sphere, beauty salon, nails, accessories and more. The new Discover Trends section looms as a particular highlight, putting the focus on newly launched brands and rising sectors. The Natural and Organic sector is another important area, highlighting the future and sustainability of the wider beauty industry.
Other event highlights include the esteemed Cosmoprof Awards, which honours outstanding achievements in beauty, the Innovation Circle, which recognises achievements in packaging, design and formulation and the Beauty Circle, which awards excellent finished products.
Additionally, Cosmotalks looms as a four-day immersive program with unique and bold sessions delivered by industry experts. Focusing on the manufacturing process, the short sessions will cover a variety of subjects including industry research, market trends and issues pertinent to the current beauty market.
With so much on, we implore you to pull out your diary and bring up some airline websites to book a ticket – this is one working holiday made to elevate your business and fulfill your sense of adventure.
Cosmoprof will take place from November 14 to 17.
For more information visit cosmoprof-asia.com
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