JVN has landed in Australia as of late April, launching into Sephora and showcasing a unique, modern and relevant approach to haircare. The brand, created by American hairdresser, TV personality and Queer Eye star Jonathan Van Ness, hence the initialled title, is science led with sustainable, effective ingredients, as a specifically non-gendered range made for everyone.
The brand identity and mantra is around idea of ‘Come As You Are’, which defines the packaging as well. Looking to make an impact on the hair industry, the brand is passionate about making products that look good, feel good and are good for the environment, while championing the values of inclusivity, self-care and positivity that are core to Jonathan’s beliefs. JVN is touted as a love letter to himself and to all who advocate for eco-consciousness and inclusivity. It’s the realisation of a lifetime passion, with Jonathan’s decades of industry experience and a love of hair and beauty products since childhood evolving into this brand dream.
The innovative range focuses on addressing particular hair concerns, rather than hair types or gender, culminating in 11 total products that range from frizz taming to curl definition. The packaging is all aluminium or glass that’s 100 per cent recyclable, vegan, sulphate and silicone free.
Welcome this bold new range to the Australian hair landscape.