O&M presented seven different looks on the Australian Fashion Week 2025 runway to complement The Frontier, a show that spotlighted fashion’s cult favourites. Comprising the fashion lines of ESSE, Amy Lawrence, Common Hours, MATIN, Paris Georgia, Wynn Hamlyn and Courtney Zheng, leading hair director John Pulitano of Headcase Hair created a signature look tailored to each brand, fusing editorial and understated aesthetics for the Resort 26′ collections.
“For Amy Lawrence, we created a tight, locked knot bun—very editorial, very high fashion. For Courtney Zheng, it was a natural yet gritty style with enhanced texture. For ESSE, we chose dead-straight hair, reflecting the brand’s refined minimalism,” he explained. “MATIN’s look was an effortlessly undone low ponytail, laid-back yet luxurious, allowing the collection to shine.”
“For Paris Georgia, we styled a sleek, miniature low bun with minimal shine. Common Hours had two contrasting looks: one, a scraped-back sleek finish, and the other, a voluminous 70s-inspired textured blowout. For Wynn Hamlyn, we went with a strong side part paired with amplified natural texture,” he added.
O&M hero tools such as the brand’s Rootalicious Root Lift, Atonic Thickening Spritz and Surf Bomb were backstage essentials.
Courtney Zheng’s denim inspirations, coastal France vibes in natural fibres and soft tailorings for MATIN’s ten-year celebration, Common Hours’ distressed mesh and recycled lace, a sculptural style for Esse Studios and the return of menswear to Wynn Hamlyn with knitwear and tailoring were just some of the many fashion highlights.
For more information visit www.originalmineral.com.au
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