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Patricks: Daring New Men’s Products

Let us introduce you to Patrick Kidd, an electrician-turned-stylist who likes to do things a little differently.

After eight years as an electrician Patrick decided to open a luxury men’s salon in Sydney’s Bondi Junction out of his own pocket and with no experience, which was fortunately met with great success. His next venture – a luxury men’s product range – fuses styling prowess with hair growth, landing itself on the shelves of the Sydney Sephora store you’ve heard so much about.

Patrick's-M2-MatteFinish-MediumHold

It’s no accident that Patrick’s crazy schemes turn out alright. It’s the result of time, research and a lot of hard work. The product line has seen reformulation after reformulation, based on the testing and feedback of thousands of clients. Eventually Patrick teamed up with a famed US formulations company to create the products on a limitless budget – resulting in a cost price about 40 times more than the average (nothing is done in half measures).

The product line is proof that his ambition paid off. After a further four years of development, formulation and design, Patrick’s product line is comprised of four styling pastes – a light, medium and strong hold in matte and medium hold in shine.

All products contain the specially formulated PRC (Patricks Recovery Compound), which promotes hair growth, scalp health and UV protection, whilst preventing hair loss. The result is hair that is not just styled to perfection, but thicker and healthier too.

We love a bold venture that turns out for good, and when that story ends in a contract with Sephora, we’re completely on board.

For more information visit patricksuniversal.myshopify.com

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