Renowned and award-winning Perth salon Fatty Arbuckles is celebrating 21 years, having been founded in 2000 by Annette Scaffidi. The bona fide hair and beauty destination is dedicated to services and rituals that ensure client look and feel their best and attributes its longevity and success to constant innovation and evolution.

“Business development is a never-ending journey and I am always striving to make things more personal, innovative and above all the best service experience for every client. This industry is continuously evolving, you cannot take your eye off the ball for one minute if you want to keep at the forefront of your game.” Annette said.

“I am motivated because I love what I do and I’m always trying to improve from year to year whether that be in business or in our knowledge of techniques,” she continued. “I feel the secret to Fatty Arbuckles success is not only my passion and drive and love of the industry, but I think most importantly it’s the people and companies I’ve chosen to surround myself with that keeps me motivated.”

In its esteemed history, Fatty Arbuckes has been recognised at awards such as Goldwell Color Zoom and the Redken Face Intercoiffure National Photographic Competition, and Annette has had varied experience backstage in films, editorial shoots and runway shows. Education and mentoring is also core to the salon.

As a salon, a business ethos centered on the client experience and comfort stands out, with a tagline of Relax, Revive & Restore for both hair and mind. The salon also specialises in colour correction and curly hair techniques, seamlessly merging service and experience.

“I wanted to create an environment where having your hair done was like an extension of your lounge room. Where you felt comfortable coming in from either work or the gym, a space where clients could zone out for a couple of hours from their busy lives,” Annette said.

Key to their success has also been a longstanding sixteen-year partnership with Kao Salon Division, which has supported them in their many endeavours.

“I love the continued support that I get from Kao. Over here in WA we are like a family and you’re always reaching out and supporting one another. I have found being part of the MBE program extremely helpful with their array of guest speakers and travel opportunities overseas. It’s incredible to meet like-minded people and share ideas,” Annette said.

“The Kao Salon Division admires Annette’s outstanding commitment and success in the industry, always looking to better herself and her team,” added Justin Anderson, General Manager Kao Salon Division. “We look forward to supporting Fatty Arbuckles as they continue to deliver the highest levels of services in their Perth Salon.”

There is a lot to be proud of as Fatty Arbuckles reaches 21 years and so much to look forward to on the horizon.

“I am so proud of Fatty Arbuckles, where we started, what we have been through and what we stand for. Our 21st birthday is a celebration of the continued love and support we have from both our clients and our partners. It’s not the years in your life that count, it’s the life in your years and we have had fabulous journey so far,” Annette said.

“In the next 21 years I would really like to focus on reigniting the interest in the industry again, making it über cool and raising awareness and value from a client’s perspective of just how important we are for people’s wellbeing.”

For more information visit www.fattyarbuckles.com.au