Celebrities have spoken from their homes – where the rate of at-home hair transformations has been far too high – and the hair colour of 2020 so far seems to be pink. A range of A-listers have chosen the hue as their isolation tone of choice and clients in Australia looking for a big change can be trendy and come into your salon to transform their hair professionally – it’s a win-win!

Stars that have gone pink during lockdown include Julianne Hough and her ombré pink look and Sarah Michelle Gellar’s new pink #quarancolour. Jennifer Love Hewitt also opted for a deep pink tone and Dua Lipa chose a bubble gum pink as a unique take on the trend. Cardi B also checked out the trend with zero commitment, posting her Marilyn Monroe inspired style – but in trending pink – as worn with a wig, to her 65 million followers.

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Fairy Kitten vibes today 🧚🏼‍♀️😽

A post shared by Julianne Hough (@juleshough) on

Proving it’s a truly definitive trend, even Taylor Swift posted her pink streaked look, opting for a more minimal take on the trend and acting as an ode to the Lover content we’re graced with in lockdown.

In these strange times, there are so many reasons your clients may want to go pink – whether they’re taking advantage of being out of the office and physical meetings to try out a new colour, adding some fun, positivity, change and intrigue to an otherwise unfortunate few months or because it’s being screamed at them by celebrity influencers on news feeds around the globe.

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Issa pretty day

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Speaking to hundreds of millions of global fans, celebrities are changing to, embracing and sharing pink hair, and your clients will take notice. Make sure your salon is keeping up with the times.