This week, a VIP audience will witness Myer’s encapsulation of upcoming fashion trends, heading to the intimate venue of a luxury residence in Coogee for a personal lunch which will lead onto a playful event at the Bronte Surf Life Saving Club, a location which is sure to help bring in Spring/Summer early.
Before the audience take their seats and the models take to the stage, we have a hair and beauty preview courtesy of hair partners KEVIN.MURPHY and beauty sponsors Lancôme – showing off some of this season’s trendiest looks before even the front row have seen them.
KEVIN.MURPHY has partnered with the iconic fashion house since 2011, and this year will create two hair looks (fittingly, given the event format, a day and a night look), that both centre on the idea of hair health, and as such, hair preparation is key. RE.STORE proves a vital product to ensure hair quality, while the brand’s iconic SESSION.SPRAY is, as always, a backstage must-have.
“It’s about healthy hair, it’s about lustre,” KEVIN.MURPHY Hair Director James Nicholson explained. “This is an intimate environment that the models will be in this time, it’s up close and personal so hair that was theatrical and overly-embellished, it’s not the time and place for that, it’s meant to be aspirational hair, it will be hair that people watching the show would covet or want to have.”
The silhouette for the day look will be smooth and moulded to the head, with a strong side part and bounce at the ends. The brand once again collaborated with Wefts on the Run hair extensions to create consistent texture and thickness, which the team are cutting and personalising the hair pieces to suit the diverse range of models.
“The day look is fresh and young, it’s really about simplicity and the clothes being the star of the season,” said fellow Hair Director Nathan Gorman. “We’re blow drying the hair to enhance the natural texture then using the products to mould it out. We’re in the age of personalisation, so it’s about everyone putting their foot forward in a way that makes sense to them.”
The night look has a historical aspect, utilising fashion and beauty trends from the past half century but modernising them in a wearable way.
“I love that Myer embraces diversity, this allows us to experiment with multiple looks. For their day event the silhouette is tight, lustre is authentic, hair is luminous, with a strong early 2000s inﬂuence. The style is aspirational and perfect for the intimate ‘up close and personal’ environment of the MYER lunch,” James said.
“The evening event hair celebrates current fashion movements, with 70s, 80s and 90s inﬂuences. Texture is our focus, transforming and reshaping the styles as the show evolves, capturing the global runway trend of ‘celebrating the individual’.”
The makeup look from Lancôme lent into spring racing style and bright summer colours with a bold lip as its centre. Bare eyes, fresh skin, brushed out brows and a ‘second skin’ approach to foundation and coverage, with a subtle highlight, all paved the way for a bright lip, in red or pink depending on the model and fashion styling, to star.
“It’s all about the lips so we’ve chosen two colours, really fresh bright colours for spring, there’s one that a fire engine red, and then a pink lip liner to keep it really matte,” said Lara Srokowski, National Make up Director for Lancôme. “Coming into spring racing I always think you need to opt for a pop of colour, especially at Derby day when everyone’s wearing black and white, it’s the perfect time to bring out the bright lips.”
With the latest in fashion and aspirational hair and beauty ready and waiting to go, it’s bound to be an alluring show.
For more information visit kevinmurphy.com.au