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Pureology Announce First Pure Artist

Pureology have made a brand new appointment, introducing their first ever Pure Artist – Chad Wijayatilake.

Chad is based at two esteemed Sydney salons, A&H Salon in Newtorn and District Salon in Surry Hills, and is an experienced cutter and colourist with expertise in visual style. Chad has collaborated with designers such as Dion Lee and Anthony Capon and is a renowned educator in his own right.

“I am so excited to be appointed as a Pure Artist,” he enthused. “I am passionate about colour and Pureology is dedicated to beautifying colour-treated hair. The gentle, AntiFadeComplex formulas create ultimate colour endurance and brilliant shine, and my clients adore the aromatherapy-inspired scents. I love Pureology’s high-performance products, 100 per cent vegan philosophy and environmentally conscious packaging. What’s there not to love?”

Chad Wijayatilake

As a Pure Artist, Chad will be tasked with taking Pureology beyond the products, showing his extreme passion for the brand and sharing inspirational looks and his infectious energy within premier product education. Innovative styling techniques and cutting skills will be offered on this platform and bring the education agenda to life.

We look forward to watching it all unfold.

For more information visit

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