Achieving your client’s request of lived-in locks and freshened-up roots on the go takes seconds with Pureology’s new Fresh Approach Dry Shampoo and Conditioner, writes Adeline Kintono.

Pureology Fresh Approach Dry Shampoo and Conditioner

While the Fresh Approach Dry Shampoo controls oiliness, odour and texture and the Dry Conditioner adds shine and discipline to dry or frizzy hair. As the name suggests, both should be applied to dry hair and brushed through, with the shampoo focusing on the roots and the conditioner reviving the ends.

The products are harnessed with fresh minerals, utilising Obsidian and Smithsonite to absorb moisture and unclog scalp pores. This is enhanced with orange oil which nourishes the hair to enhance shine and colour.

The use of the patented Antifade Complex contains Heliogenol and Vitamins C and E to protect the hair against damage and retain colour. Lastly, the scent is imbued with mandarin, jasmine and cedarwood, leaving the hair feeling, looking and smelling fresh.

For more information about Pureology visit or call 1300 386 421.