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Pureology Go Platinum

Introducing Perfect 4 Platinum Cool Blonde Enhancing Treatment from Pureology, the newest addition to the Perfect 4 Platinum specialized hair care system. The treatment restores true cool blonde colour while deep-conditioning sensitive, porous hair follicles between professional salon visits, writes Chloe Falivene.

PUREOLOGY P4P Perfect 4 Platinum Cool Blonde Colour Enhancer Model lr

The treatment addresses the two main concerns of clients who have made the bold decision to lift their hair colour – damage and brassy undertones. The product contains a Neutralising Violet Dye that counteracts brassiness with electrically charged colourants that cling to the hair to create an instant cooling effect. Then, a Caring Cream Formula deep conditions hair fibre with three superior conditioning agents to help heal damage.

The treatment is a chemical-free, 100 per cent vegan gel-cream formula with a beautiful scent – notes of jasmine, nectarine, white pear and musk melt into the hair while the hard-working ingredients set to work.

PUREOLOGY Perfect 4 Platinum Cool Blonde Colour Enhancer lr

The Cool Blonde Enhancing Treatment joins PUREOLOGY’s Perfect 4 Platinum Shampoo, Conditioner, Reconstruct Hair Masque and Miracle Filler Treatment, all for colour treated blonde hair. Formulated with PUREOLOGY’s AntiFade Complex, products feature botanical ingredients such as chamomile, lemon extract, and coriander.

Truly platinum level haircare.

For more information call 1300 386 421 or visit

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