Aveda’s all new Full Spectrum Permanent Vegan Treatment Hair Colour is a revelation in colour and technology, as supported by education and editorial work and specifically elevating professional artistry and Aveda’s core DNA. We spoke to the incomparable Ian Michael Black, the brand’s Global Artistic Director in hair colour, for insights into this innovation.

How does Full Spectrum Colour innovate existing Aveda technology for the new generation? 

Aveda’s team of R&D colour scientists had been researching new technology advancements for years before we launched this next generation of Aveda Full Spectrum Permanent Vegan Treatment Hair Colour. In this range, they’ve used a breakthrough alkalizer technology blend that is new to the industry – it has never been used in professional hair colour before. This technology along with a botanical oil blend leads to enhanced performance while also protecting the hair. While Aveda hair colour has always offered customisable, high-performance results with naturally derived ingredients, this new range takes it to the next level.

What are key points of difference about the technology? 

The key points of difference for this technology and Aveda hair colour overall is the dedication to ensuring high-performance results while maintaining the brand’s mission of caring for the world. All Aveda products, including hair colour, are 100 per cent vegan and prioritise the highest amount of naturally-derived ingredients, which, for this Full Spectrum range, results in a formula that is 96 per cent naturally derived. This breakthrough alkalizer technology adds a new level of performance benefits as it allows for maximum colour lift while protecting hair from damage, giving even better results. Aveda Full Spectrum Permanent Vegan Treatment Hair Colour also harnesses the power of botanicals as it’s formulated with a new protective oil blend that includes certified organic sacha inchi, baobab and avocado oils to nourish, condition and achieve incredible shine without the need for silicones. Additionally, this range comes in a new 100 per cent recycled aluminum tube, and is manufactured using 100 per cent renewable energy through wind and solar power at Aveda’s manufacturing facility.

How does it represent the Aveda brand? 

From Aveda’s first hair colour launch in the 1990s, it has always followed its founder Horst Rechelbacher’s forward-thinking vision of ensuring the formula is better for colourists, better for their guests, and better for the planet, as well as making the hair colour concept similar to that of an artist’s palette. What this means is the company or manufacturer doesn’t dictate what specific colours a hairdresser has to work with, but instead gives them the ability to fully customise and choose how strong or soft they want each tone or mix of tones to create the perfect couture colour for each individual guest. Aveda is inspired by artistry and want to empower artists to create looks that are truly unique.

Why should professional hairdressers be excited about this range?

Aveda Full Spectrum is designed for ultimate creativity to take your work to the next level. From 100 per cent grey coverage with a natural soft tonal value, to the ultimate blonde with a refined balanced tone, or even high fashion colours – you can achieve it all with this range and its expanded palette of customisable colour. With its unique system of levels and tones that can be blended for each guest to get the perfect colour, this range also requires less inventory, meaning fewer boxes on the shelf. All of this while feeling good that the products were created “the Aveda way”.

What are your top tips for using this range? 

My favourite thing about Aveda Full Spectrum is that it truly works for every level of colourist – from those who are new on the floor and want to keep formulations simple and dependable, to the most advanced colourists who want to expand their colour knowledge and go deep into formulating unique tones. The top tip I have for using this range is to push your blonding services! With over 20 tonal choices, you can refine as you lift in a new way and create tones not available in most ranges.

What events, promotions and editorial works are supporting this range?

At a local level, we are working with Global Aveda artist directors to create a series of colour courses for our Aveda salon network. We’ve also recently released an education course and collection of images to support a new colouring technique that I created called Reversible Color, along with cuts and styling by Antionette Beenders. This new collection takes blending hair and creating texture in a new direction, mixing both soft blending and harder lines to get the best of both worlds, while being able to offer guests in the salon a new take on hair colour with Aveda Full Spectrum Permanent Vegan Treatment Hair Colour.

For more information visit www.aveda.com.au

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