Redken 5th Avenue NYC presents just the fix all you colour addicts have been calling for: Redken Color Extend Magnetics.

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You can’t beat the feeling of a new colour and killer cut. Fresh out of the salon, together they are capable of igniting the self-perception that you are in fact, Beyonce. The smell, condition and new meaning of red (blonde or brunette) combine like a superpower, and according to you, everyone else thinks you’re hotter than hell.

But it doesn’t last long. Before you know it that almighty hue, Wonder Woman condition and seductress shine has, quite literally, disappeared down the drain. Well not any more, says Redken HQ.

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Redken Color Extend Magnetics range

This is how over half of your clients feel, every six-to-eight weeks. According to Redken 5th Avenue NYC’s reliable sources, over 52 per cent of women colour their hair, making the profitable salon service a must for most – a key beauty investment.

Proud of their colour formula and the hairdressers that make it shine every day, Redken introduces Color Extend Magnetics, for color treated hair. Designed to feed colour addictions minus the damage, Redken Color Extend Magnetics features Redken’s exclusive IPN technology and new Charge-Attract complex to lock in colour and leave hair 3 x fortified.

Amino-ions cling to the hair fibre in a clever protective seal ensuring colour molecules find no escape, while Amino-acids replenish from the inside out for internal strength.

The Redken Color Extend Magnetics range consists of a Sulphate-Free Shampoo and Conditioner, Deepattraction Mask and Radiant-10 (multi0benefit treatment spray).

For more information about Redken 5th Avenue NYC call 1300 650 170 or visit www.redken.com.au.