Redken’s new Express Color service is exactly what it sounds like – fast colour maintenance for time-poor clients. We know you’re intrigued.

The all-new menu includes six professional in-salon services, designed to provide clients with the opportunity to refresh colour in between regular colour appointments. Each service can then be complemented with a styling service for the ideal finish.

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The first service is the Root Erase, a quick fix root touch up where necessary. This moves on to Glossy Locks, which allows for fast colour with added shine, and Brighter Lights, which adds customised face-framing highlights. The Radiant Blue service diffuses regrowth and brightens blondes, the Color Camo naturally disguises grey and, lastly, the Creative Hues service provides the quick, easy application of fun, creative colour.

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This menu is built to increase salon traffic, catering to the needs of busy clients, those who usually opt for non-professional colour and those that believe they don’t have the time to experiment with colour. The menu is supplemented by the arrival of seven new shades in the iconic Shades EQ Gloss colour wheel. These shades range from natural to opal and more, allowing for true-to-tone, long-lasting, non-damaging and glossy colour.

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“REDKEN’S new Express Color Services provide busy, on-the-go clients with the ideal opportunity to refresh and revive their colour in between their full services,” Redken Artist Justin Pace from Papas and Pace confirmed. “From a business perspective, the win-win initiative boosts salon traffic and bookings, and educates your customers about the benefits of professional colour maintenance.”

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It’s everything your clients want – more colour, less commitment. Can you blame them?

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